About Bill Weatherford

A man in a black blazer and grey pants standing against a grey tiled wall, smiling with one hand in his pocket.

Bill Weatherford is the founder of SoftWave Vitality, California’s only dedicated SoftWave therapy clinic focused exclusively on non-invasive pain relief. After two decades leading sales teams in the pharmaceutical industry, Bill experienced a debilitating shoulder injury that changed everything. Traditional therapies failed to bring relief until he discovered SoftWave. The transformation was so profound, he left his corporate career behind to help others experience the same kind of healing.

His expertise isn’t just clinical, it’s personal. Clients often describe Bill as calm, knowledgeable, and nurturing. He’s deeply committed to ethical care and won’t take on a case unless he’s confident it’s the right fit. Bill’s approach is grounded in evidence-based technology, hands-on anatomy training, and a deep respect for the body’s innate ability to recover. He holds multiple certifications in SoftWave therapy and is committed to continuous learning in the fields of anatomy, physiology, and regenerative health. He is currently enrolled in a continuing education program through Penn State to further advance his understanding of musculoskeletal systems.

But more than credentials, it’s Bill’s intuitive connection with people and his honest, no-pressure style that truly set him apart. He leads with humility, delivers with integrity, and is quickly building a reputation as a national expert in regenerative therapy for chronic pain.

Whether you're dealing with long-standing back pain or just beginning your recovery journey, you’ll find yourself in skilled, compassionate hands with Bill.